I led a branding initiative for a bespoke charcuterie shop, crafting a visual identity that resonated with the shop's artisanal ethos and premium offerings. Beginning with the creation of a distinctive logo, I curated typographic elements to evoke the essence of craftsmanship and quality synonymous with the brand. The branding served as the focal point for a series of posters, strategically designed to showcase the shop's delectable selection of artisanal meats and cheeses. The logo seamlessly transitioned onto shop signage and carryout bags, creating a cohesive and memorable brand presence.