I developed a comprehensive branding strategy for an authentic Italian restaurant that extended beyond the initial logo and menu design. I crafted a logo that served as the cornerstone of the brand identity, integrating typography, rustic symbols, and a sophisticated yet playful color palette. This identity was seamlessly translated into various collateral, including takeaway bags, matchboxes, and menu designs, each meticulously crafted to reflect the brand's authenticity and create a cohesive visual experience.

Additionally, I created patterns for social media and print designs, drawing inspiration from Italian motifs to extend the brand's reach and engagement. Throughout the process, I ensured consistency across all customer touchpoints, reinforcing the brand's authenticity and leaving a lasting impression on customers.